Atiba’s Musings | Book I’m Currently Reading | Warrior’s Arsenal | Dinner With Friends | Community Spotlight

Atiba’s Musings 🤓

You ever sit back, staring at your team, and think… “Why does this feel so hard?” You’re doing everything “right.” You’re putting in the work, setting the vision, handling the fires—and yet, the people you’re leading just don’t seem to own it. The frustration builds, the weight grows heavier, and silently, you wonder if you’re the problem.

Welcome to A Warrior’s Understanding—a space for leaders like you and me who are bold enough to admit that leadership isn’t just about results. It’s about people. And people are complicated. This newsletter is where we strip away the polished masks and talk honestly about the struggles we face as founders, CEOs, and leaders who are expected to always have the answers. Here, I share the real lessons I’ve learned—sometimes the hard way—about leadership, ownership, team culture, and the emotional grit it takes to build something that lasts.

Tired of surface-level advice? Craving leadership that feels real—not rehearsed?
You’re in the right place. A Warrior’s Understanding cuts through the noise with raw insights, real stories, and hard-won lessons from the front lines of life and leadership. This isn’t just a newsletter—it’s a conversation among those who walk with purpose.

Subscribe now—your seat in the circle is waiting.

This one’s hitting different. Claim Your Power by Mastin Kipp isn’t just another self-help book—it’s a mirror. It’s been challenging me to sit with the stuff I usually push aside. The fears, the doubts, the old patterns I thought I’d outgrown. Kipp’s writing is raw, real, and deeply personal, and it’s forcing me to ask better questions—not just about what I want to do, but who I’m becoming in the process.

If you’re in a season where you feel called to more but can’t quite name what’s holding you back, this book might be the permission slip you didn’t know you needed.

Warrior’s Arsenal ⚔️

You ever stumble on a tool, a talk, or a tactic and think—"Where has this been all my life?"

Yeah. Me too.

Starting next week, I’m opening up my stash.

I’m calling it the Warrior’s Arsenal—because let’s be real, this journey we’re on? It demands more than mindset. You need gear. You need strategy. You need the good stuff.

Every Tuesday, I’ll drop the best of what I’m watching, listening to, and using to move sharper, smarter, and with more fire.

No fluff. No guru-speak. Just what’s actually making an impact.

Get ready to sharpen the edge.

Most events feel like noise. This one feels like exhale.

Dinner with Friends is a quiet table in a loud world—where real people gather for real conversation. No pitches. No pressure. Just honest dialogue over good food with others who understand the highs, lows, and everything in between.

We’re doing it in Denver on June 9.

The room is intentionally small. The conversations go deep. You don’t need to perform—you just need to show up as you are.

We’ll talk business, life, leadership, and what’s really on your mind. It’s not networking. It’s connection that lasts longer than a LinkedIn comment.

If that sounds like something you want in on, shoot me a message. I’ll send the details.

Seats go quietly—but quickly.

Community Spotlight ✨

Want to talk about a heart of gold? Let’s talk about Mary Brandt.

I met Mary a couple of years ago at Social Media Marketing World and I was essentially a stranger to everyone there. She immediately took me under her wing, generously introducing me to her vast network of connections throughout the event.

We enjoyed a fabulous dinner in San Diego with her friends from around the world, sharing laughs over delicious flatbread during an evening of genuine connection.

Since then, Mary has attended several of my Dinners with Friends. As someone in the marketing space, I’ve come to truly value connections with exceptional marketers who serve other great markets—and Mary epitomizes that perfectly.

If you want to truly understand LinkedIn and how to build your brand there, spend some time with Mary—she’s the real deal.s looking to scale with top-tier Virtual and Executive Assistants.