Everyone’s doing AI wrong right now

Let me say this upfront…

Most of what you’re seeing about AI right now?

It looks good.
It sounds exciting.
It feels like you’re making progress.

But it’s not actually moving your business forward.

I’ve been watching what’s happening lately…

All the challenges.
All the “build this in one prompt” demos.
All the “create an app in 5 minutes” content.

And I get it—it’s seductive.

Fast. Easy. Impressive.

But here’s the uncomfortable truth:

Tactics don’t make you money.

They distract you from it.

That’s the part no one wants to say out loud.

Because it’s not as fun.

It doesn’t sell as easily.

But it’s real.

And this is where things get interesting…

Right now, most businesses are trying to implement AI.

Spending money. Testing tools. Building things.

But the data is clear:

Most of it is failing.

A lot of noise.
A lot of activity.
Very little actual impact.

But there’s a small group…

The ones who are actually getting results.

The ones where AI is working.

And when you really look at what they’re doing…

It’s not new.

It’s actually the opposite.

They’ve gone back.

Back to fundamentals.

Not prompts.
Not hacks.
Not shortcuts.

Fundamentals.

• Understanding the real problems in the business

• Knowing what actually affects revenue or profit

• Building systems intentionally—not randomly

Because here’s the reality:

AI will change your business whether you like it or not.

It will change how you lead.
How your team operates.
How decisions get made.

That part is inevitable.

But whether it actually helps your business?

That depends on you.

Most people are asking:

“How do I use AI?”

The better question is:

“What problem am I actually trying to solve?”

Because if you don’t know that…

AI just becomes another distraction.

Another tool.

Another thing that looks productive… but isn’t.

And this is where I think a lot of leaders are stuck right now.

You know AI matters.

You know you need to do something.

But everything you’ve tried so far feels… incomplete.

Like it’s not really solving the real problem.

That’s not your fault.

It’s because most of what’s being taught right now skips the hard part:

Thinking.

Thinking clearly about:

• What’s broken

• What’s costing you time

• What’s costing you money

• What actually needs to change

Because when you get that right…

Everything else becomes easier.

AI becomes useful.

Your team becomes aligned.

And now you’re building something that actually works.

That’s what I’ve been focused on lately.

Not more tools.

Not more tactics.

But going back to the foundation.

Because here’s what happens when you do that right:

You don’t just “use AI.”

You build something that:

• Saves real time

• Impacts real revenue

• Solves real problems

I’ve seen this play out in a very real way.

In one of our recent sessions…

People walked away saving 30 hours a week.

Not from doing more.

But from fixing the right problem.

And that’s the difference.

So if you’re in a place where:

• You know AI is important

• You’ve tried a few things but it’s not clicking

• Your team is struggling to keep up

• You feel like you’re busy… but not moving forward

Then it might not be an AI problem.

It might be a fundamentals problem.

And once you fix that…

Everything changes.

If you want to go deeper on this—and actually see how this thinking translates into real decisions, real systems, and real outcomes…

watch the full video here. 👇

It’ll give you a clearer picture of why most AI efforts fail—and what actually works instead.

Quick one, especially if you’re a physician 👨‍⚕️

We’ve been building something simple on our end.

A space where doctors can just… ask.

No pressure. No calls. No complicated setup.

Just real conversations about what’s actually happening inside practices—growth, AI, marketing… the stuff that actually matters.

It’s called AiM (AI & Marketing) Rounds.

And honestly, it’s less about us…

and more about bringing the right people into the same room.

If that feels relevant to you—

Just reply “JOIN AIM” and I’ll send you the WhatsApp link.

Worth a quick look 👀

Just sharing a few things I’ve been thinking about / working on—might be useful for you:

• 🤝 Let’s connect: My LinkedIn profile
• 📘 A book worth your time: The Delegation Trap
• 🤖 What we’re building with AI: A look at what we’re working on with AI
• 📖 Currently reading: The book on my nightstand right now
• 🛠 Tool I’ve been using: makes recording content way easier without overcomplicating the process

Did this resonate with you?

Reply or comment and be honest:

• ❤️ This was great, send more like this

• 👍 Interesting, but I have questions

• 🤔 Not sure yet

• 💬 Or tell me what you’re trying to figure out right now

I read every reply, so it genuinely shapes what I share next.

And if you know someone who’s deep in the AI noise right now…

Feel free to share this with them.

It might save them a lot of time.

— Atiba