Atiba’s Musings | Book I’m Currently Reading | Dinner With Friends | Community Spotlight

Atiba’s Musings 🤓

Being a business owner isn't just about strategy, systems, or scaling it’s about grit, heart, and holding it all together when everything feels like it’s falling apart. A Warrior’s Understanding is a raw, real, and encouraging space for entrepreneurs who are navigating the highs and lows of building something that matters. Every week, I (Atiba de Souza) share honest stories from my own business journey yes, including the messy, uncertain, and painful parts and offer real tools to help you make clearer decisions, face financial challenges head-on, and evolve with your market, not against it.

This isn’t just another business coaching newsletter. It’s a community for the ones who feel the weight of leadership, the stress of keeping everything afloat, and still wake up every day with fire in their belly. If you're looking for insight backed by experience, and a voice that doesn’t sugarcoat but walks with you through the storm—this is it.

You don’t have to do this alone. Let’s grow, pivot, and fight the good fight together. Subscribe now and join a community of warriors who get it.

The best gift isn’t the most expensive, it’s the one that makes someone feel truly seen. - John Ruhlin

Tomorrow is the night — Dinner with Friends Austin (April 23)

There’s something powerful about gathering around a table. Whether you just arrived in Austin or you’ve called it home for years, Dinner with Friends Austin is your chance to pause, connect, and share a meal with people who value real conversation and genuine community.

In a city that thrives on creativity and connection, this evening isn’t just about food—it’s about being present, listening deeply, and turning strangers into friends.

We’re gathering tomorrow, Wednesday, April 23 at 7 PM — location details coming your way soon. Bring your appetite, your stories, and an open heart. We can’t wait to share this space with you.

👉 Reserve your seat now: https://atibasdwf.com/austin
We’re saving you a spot.

Community Spotlight ✨

I met Chris Ross at a Mastermind event where his authenticity immediately stood out. They were teaching something on stage and then they had us work through an exercise. We were all working on this exercise when, after a certain amount of time, they asked us for feedback and questions. Without hesitation, he admitted, "I don't understand this at all—what you're saying makes zero sense to me." That level of vulnerability in a room full of fellow business owners is remarkably rare and instantly captured my attention.

I invited him to my Dinner with Friends sometime later. He came because we knew each other, but you could tell he was skeptical as he wasn't quite sure how this environment would work for him. I hope you don't mind me sharing this, Chris, but he came in and sat leaned back in his chair with his arms folded for most of the dinner. Yet, as the evening progressed, I watched how his arms unfolded, he leaned forward, and became thoroughly engaged in the conversation, almost reluctant to switch partners when the time came. Six months later at another Mastermind, Chris approached me and shared how someone he'd met at my dinner had profoundly helped him and his wife transform their health over just six weeks.

This refreshing openness defines Chris's character. His willingness to acknowledge when he doesn't understand something, to be vulnerable and authentic in every setting, creates an unmatched foundation of trust. In a world of polished facades, Chris's genuine nature stands as his greatest strength and most endearing quality.

Currently, Chris serves as CEO of Eight Digit Media, a specialized client acquisition firm crafted exclusively for Financial Advisors. call you a friend.