I really need your advice....seriously, I'm struggling with this

I’ve been wrestling with this a lot lately.

Selfishness.
It’s part of being human, right? But here’s the thing: sometimes it feels like a fine line between doing what’s best for yourself and going too far at someone else’s expense.

Think about this:
What if speeding up to avoid an accident is selfish because you're protecting yourself? But in doing so, you also prevent harm to others. Does that make it okay?

On the flip side, what about the times we chase what we want - no matter the cost - because it’s our dream, our goal, or simply our desire? Is that the moment we’ve crossed the line?

I don’t have all the answers. This is something I’m genuinely exploring and working through right now. And maybe, just maybe, you’ve felt the same way too.

So let’s talk about it.
Where is the line between healthy selfishness and hurting others? How do you decide when it’s okay to put yourself first?

Reply to this email! I’d love to hear your perspective - it might just help me figure out mine.

One of the most impactful lessons from Oversubscribed is the idea of creating scarcity. By making your offerings truly valuable, you can cultivate a sense of exclusivity that draws people in. It’s about positioning your business as something people genuinely want, but don’t always have easy access to.

In my own business, I’ve worked to apply this principle through initiatives like the Dinner With Friends events and Content Coach Social. These efforts aim to offer more than just services - they’re about creating experiences that feel unique and valuable to the people who engage with them.

I’ve also focused on ensuring that every email, video, and product I create feels like a special opportunity. This approach has helped me connect more meaningfully with my audience while building a stronger sense of demand.

One quote that really resonates with me from the book is: "The goal is to get the market to feel like there’s more demand than supply." This perfectly reflects how I try to approach my business - offering something that people feel is truly worth their time and attention.

Meet EJ Saunders, a true embodiment of humility and dedication. Imagine the scent of freshly polished boots, a reminder of his unwavering service in the military, mingling with the aroma of success he has crafted in his business life. What makes EJ truly remarkable is his selflessness; he shines brightest when he lifts others, never seeking the spotlight despite achieving incredible milestones. What I love about EJ is that I've learned just as much from him as I hope he’s learned from me. It's inspiring how he'll call me for advice, and in the process, I'm gaining insights from him too.

EJ not only navigates the rigors of active duty but also breaks barriers in business, proving that with determination, excuses melt away. With all his accomplishments, he’s not just a friend but a mentor who shows that true greatness lies in serving others. He is an extraordinary individual who inspires us all to rise above challenges while pushing forward and proving what’s possible, like what he’s doing as the CEO of Blaze Digital Solutions.

So, EJ, my hat's off to you. I salute you. You're an amazing and incredible person. I truly admire everything you do