Atiba’s Musings | The AiM Rounds | Bonus Insight | The Delegation Trap | What We’re Building with AI | Book I’m Currently Reading | Tool Spotlight | Community

Atiba’s Musings 🤓

How AI Turns Limits Into Possibilities

For as long as I can remember, we’ve been taught that impossible means stop. Someone tells you something can’t be done, and that’s where the story ends. We protect ourselves that way—no risk, no disappointment, no letdown. And honestly, I’ve done that to myself more times than I can count.

But lately, I’ve been questioning that idea. What if the world is changing? What if impossible doesn’t mean stop anymore, but instead means go?

What really shifted my thinking was a conversation with my friend Mercer. He showed me a completely different way of using AI. Most of us tell AI what to do, give it instructions, context, examples, and hope it gives us the right output. I’ve taught that approach myself for years. But Mercer flipped it.

Instead of dictating, he asks AI to experience.

That one word changes everything.

When you ask AI to experience a conversation, a business problem, a website, or even a frustration someone is feeling, it stops acting like a tool and starts acting like a guide. It reveals blind spots, assumptions, emotions, and gaps we couldn’t see on our own. I watched it break down heated debates, rewrite conversations so people could actually understand each other, and uncover what each side needed in order to be heard.

Then I started applying it to business. Imagine asking AI to experience your website as your ideal customer. Not just review it, but feel it. Where do they get confused? Where do they hesitate? Where do they feel confident enough to act? Suddenly, what felt overwhelming or unclear becomes obvious and fixable.

I even used this approach with my own team. One of my staff felt constantly stuck responding to emails because she lacked context. To her, solving that felt impossible. But once we walked AI through her experience, it illuminated a path neither of us had clearly seen automations, summaries, workflows that created context instantly. What felt impossible wasn’t actually impossible, we just didn’t know the path yet.

That’s the real shift here.

Impossible doesn’t mean stop anymore. Impossible just means you haven’t defined the experience yet.

When you stop telling AI what to do and start asking it to help you understand the experience where you are now and where you want to go, it can map a journey you didn’t know existed. And suddenly, the limits you thought were fixed start disappearing.

So here’s my challenge to you:
What’s the thing in your business or life you’ve written off as impossible?

Take it to your favorite AI tool. Explain the situation. Ask it to experience it with you. Then ask, “How do we make this possible?”

The old paradigm is gone. Impossible doesn’t mean stop anymore. We’re in a new world—and those who learn how to think differently will thrive.

👉 Watch the full video to dive deeper into this shift and see real examples in action.
📌 Subscribe to my channel for more conversations like this.
✉️ And most importantly, reply to this email and tell me what you think is impossible right now, I’d love to hear your thoughts.

The AiM Rounds 👩‍⚕️

The AiM (AI & Marketing) Rounds are short, focused, after-hours sessions for doctors building practices outside the insurance system — and outside old limitations.

This isn’t about hype.
It’s about clarity.

In the AiM Rounds, we take those exact problems and map a path forward using AI the right way.

🕗 Time: 8:00 p.m. EST / 5:00 p.m. PST (Mon–Fri)
🎯 Format: 30 minutes. Doctors only. Direct answers. No fluff.

How it works:

• You submit a real AI or marketing question

• I answer it live — like clinical rounds

• We turn confusion into a clear next move

Ask questions that:

• Connect AI to your current marketing activities

• Clarify what AI can or cannot do for your practice

• Focus on decisions, not hype

Example: “I’m using automated emails, where would AI actually improve results?”

💬 Want your question about AI & Marketing answered?

👉 Once you’ve submitted, grab your spot:

🎥 Sneak Peek from AiM Rounds:

💡 What you’ll get:

• Straight, actionable answers to your pre-submitted questions

• Strategies you can implement in your practice immediately

• Insights on marketing, content, automation, and AI for doctors

• Quick tips to save time and grow your practice efficiently

• Personal guidance from me

📰 Full replays + deeper insights:
For exclusive insights, announcements, and updates from AiM Rounds, visit and subscribe to my Substack.

End your day smarter, and take back control of your practice. One AI tip at a time!

Bonus Insight 🎁

I almost stepped in too fast, and it would’ve been a mistake.

We hired someone incredibly talented. On paper, she was a clear yes.
But when she started, it didn’t look that way.

My first instinct?
Fix it. Intervene. Correct course immediately.

But something stopped me.

What if this wasn’t failure, just an experience still unfolding?

In a world obsessed with instant results (and instant answers), we forget this:
Growth doesn’t arrive fully formed.

Sometimes what feels impossible isn’t a lack of ability, it’s a lack of space.

That decision to pause instead of panic changed everything.
For her. And for me.

👉 Read the full story on LinkedIn.

The Delegation Trap 📕

Delegation Isn’t Impossible, It’s Undefined

Delegation feels impossible when clarity is missing.
Most doctors don’t struggle because they can’t let go, they struggle because they don’t know how.

The Delegation Trap breaks delegation down into a system you can actually trust.

Inside, you’ll learn:

• Why delegation fails without context

• How to define ownership so AI and people work together

• The C.A.S.E. Method for turning “I’ll just do it myself” into scalable systems

Delegation isn’t about giving things away.
It’s about creating paths where things don’t fall apart.

👉 Turn delegation from impossible to inevitable.

What We’re Building with AI 🤖

📽️ TrueMD Institute - Freedom 30™ Tracker

What if launching or rebuilding a clinic didn’t feel overwhelming?

We took a complex 120-day clinic launch process and turned it into an AI-powered growth tracker — not to replace thinking, but to remove uncertainty.

The Freedom 30™ Tracker:

• Turns confusion into clear next steps.

• Maps progress when things feel stuck.

• Helps doctors see the path forward, even when it feels impossible.

AI doesn’t remove effort.
It removes guesswork.

👉 See how AI turns “Where do I even start?” into momentum.

Secrets of the Millionaire Mind
By T. Harv Eker

This book hit differently this week.

Eker isn’t talking about money tactics, he’s talking about mental ceilings.
The invisible limits we accept without questioning.

One line that stuck with me:

“Your income can only grow to the extent that you do.”

That’s the same trap we fall into with AI, business, and growth.
We don’t lack tools — we lack belief that another level is possible.

This book is a reminder:
Before you change the system, you have to change the frame.

👉 Listen and start dismantling old limits.

Tool Spotlight 🛠

Clickup

Most teams don’t fail because the work is impossible.
They fail because everything lives in people’s heads.

ClickUp helps turn mental overload into visible systems.

• Tasks become trackable

• Context becomes shared

• Progress becomes obvious

When clarity replaces chaos, impossible starts to feel manageable.

👉 Use ClickUp to turn scattered effort into a clear path forward.

Community 👥

Are you enjoying this issue so far?

This community isn’t about having it all figured out.

It’s about:

• Asking better questions

• Removing self-imposed limits

• Learning how to move forward — even when the path isn’t obvious yet

You don’t need perfection to belong here.
You just need curiosity and a willingness to explore what’s possible.

👉 Join now, where growth feels safe.

Share This Issue 📤

Know a doctor who feels stuck, overwhelmed, or boxed in by old limits?

Share this issue with them.
Sometimes one idea at the right moment opens a door they didn’t know existed.

👉 Follow me @atibadesouza for more insights on growth, AI, and building freedom with clarity.