Atiba’s Musings | The AiM Rounds | Bonus Insight | The Delegation Trap | What We’re Building with AI | Book I’m Currently Reading | Tool Spotlight | Community

Atiba’s Musings 🤓

Discipline Is the Only Talent | Resilience Principle #3

For the past few weeks, I’ve been exploring resilience but not in the way we usually talk about it. Not the motivational poster version. I’m talking about resilience as the tiny, unglamorous decisions we make when things are heavy, confusing, or frustrating. After reading and reflecting on the work of Cameron Hanes and Tim Grover, one pattern became impossible to ignore: the people who truly change their world don’t rely on talent the way the rest of us think they do. They rely on discipline.

That’s the third principle we’re diving into: discipline is the only talent.

Because when you strip everything else away, discipline is what shows up when motivation disappears. It’s easy to do the right thing when life is smooth. Discipline shows up when it’s not, when it’s cold, uncomfortable, inconvenient, or when excuses feel reasonable. And discipline doesn’t just live in the gym or on your plate. It shows up in how you communicate, how you think, how honest you’re willing to be with yourself.

I had to face that truth in my own life. Years ago, I weighed over 320 pounds. My son called me out lovingly, but directly on the gap between what I preached and how I lived. In that moment, I realized something painful but freeing: I wasn’t failing because I lacked knowledge or ability. I was failing because I had made a commitment to not being disciplined. Discipline wasn’t a process I was easing into. It was a decision I was actively avoiding.

That’s when it clicked. Discipline isn’t forced. It’s not someone standing over you with consequences. Real discipline happens when the person you’re accountable to is the one staring back at you in the mirror. And that requires radical honesty. We all tell ourselves stories about our health, our business, our relationships to make ourselves feel better. But discipline begins the moment we stop lying to ourselves and tell the truth, even when it stings.

Once you tell the truth, a decision becomes possible. And that decision made again and again in tiny, unglamorous ways is what changes outcomes. You decide who you are in every moment. Your income ceiling, your relationships, your health, your growth they’re all shaped by those decisions. When I stopped waiting for other people or circumstances to change and decided that I was the one who needed to change, everything shifted.

Discipline really is the only talent. And it’s available to every single one of us.

👉 If this resonates, I encourage you to watch the full video for the deeper stories and context behind these principles. Subscribe to my channel if you want more conversations like this, and reply to this email with your thoughts. I’d genuinely love to hear what stood out to you and what truths you’re wrestling with right now.

The AiM Rounds 👩‍⚕️

The AiM (AI & Marketing) Rounds are built for doctors who are done waiting for clarity, and ready to create it.

This isn’t about hype or chasing the next shiny AI tool.
It’s about helping you make better decisions with marketing and AI, using what you already have.

Think of this like after-hours rounds for your practice but asynchronous, practical, and easy to access.

How it works:

• You join a doctors-only WhatsApp group

• You ask real questions about AI, marketing, content, automation, or growth

• I respond with clear, practical answers (voice notes or text)

• The best questions get deeper breakdowns and future spotlights

📌 No slides. No long presentations.
📌 Just clarity, context, and next steps.

Ask questions that:

Great questions usually,

• Connect AI to what you’re already doing in your practice

• Clarify what AI can and cannot help with

• Focus on decisions, not theory

Example:
“I’m already using automated emails, where would AI actually improve results?”

What you’ll get:

• Direct answers to real AI & marketing questions

• Daily light-touch engagement (trends and insights)

• AI tool spotlights relevant to medical practices

• More helpful answers when you engage daily

• Personal guidance from me, without needing to be on a call

How to Join:

👉 To be part of this exclusive doctors-only WhatsApp community, simply reply to this email and type: “JOIN AiM”

That’s it. 😊 I’ll reply with the link for you to join the group.

🎥 Sneak Peek from AiM Rounds:

Here’s a question one of you sent me: “How is AI in marketing different from marketing automation?”

📰 Want deeper insights and recaps?
For exclusive takeaways, summaries, and announcements, visit and subscribe to my Substack.

End your day smarter, and take back control of your practice. One AI tip at a time!

Bonus Insight 🎁

For a long time, I thought resilience meant pushing harder.

Grinding more.
Doing whatever it took.

But one quiet moment sitting in the car with my son before school forced me to see something uncomfortable:
He wasn’t just coming along with my life.
He was adjusting around my lack of boundaries.

That moment taught me this:
If discipline doesn’t shape your work, work will take everything, including the moments that matter most.

I’m still unlearning that.

👉 Read the full reflection on LinkedIn

The Delegation Trap 📕

Delegation Fails Without Discipline

Delegation doesn’t break because people won’t help.
It breaks because leaders hesitate.

They wait for clarity.
They wait for readiness.
They wait until it feels safe.

But disciplined leaders move before everything feels settled.

The Delegation Trap reframes delegation as an act of resilience, choosing progress over perfection.

Inside, you’ll learn:

• Why waiting to delegate keeps you stuck

• How disciplined systems create ownership

• A simple framework for acting without full certainty

Delegation isn’t giving things away.
It’s choosing momentum again and again.

👉 Build systems that move, even when you don’t have all the answers.

What We’re Building with AI 🤖

📽️ TrueMD Institute - Freedom 30™ Tracker

Resilience in business isn’t about pushing harder.
It’s about showing up consistently, even when clarity feels incomplete.

The Freedom 30™ Tracker was built to support disciplined action:

• See your next step when things feel stuck

• Track progress without overthinking

• Build momentum through consistent decisions

AI doesn’t replace effort.
It supports discipline by reducing hesitation.

👉 See how disciplined clarity creates freedom.

Secrets of the Millionaire Mind
By T. Harv Eker

This book reinforced something I keep seeing everywhere:
Your results don’t change until your identity does.

One line that stood out this week:

“You can choose thoughts that support your success instead of sabotaging it.”

This isn’t a tactics book.
It’s a discipline book about who you decide to be before results show up.

👉 Listen if you’re ready to stop self-sabotaging and start choosing differently.

Tool Spotlight 🛠

Descript

Most people don’t struggle because they lack ideas.
They struggle because they delay action.

Descript removes friction.
It helps you show up consistently, without waiting for perfect delivery.

Why this matters for resilience:

• Discipline beats perfection

• Consistent action creates clarity

• Momentum builds confidence

Resilient creators don’t wait to feel ready.
They show up and let refinement follow.

👉 Use Descript to build discipline into your content.

Community 👥

Are you enjoying this issue so far?

This community isn’t about having it all figured out.
It’s about showing up honestly.

A place to:

• Take the next step without pressure

• Ask real questions

• Build discipline together—one decision at a time

You don’t need perfection here.
You just need willingness.

👉 Join a space where progress feels safe.

Share This Issue 📤

Know a doctor who feels stuck in hesitation or self-sabotage?
Share this issue with them.

Sometimes resilience starts with a single honest decision.

👉 Follow me @atibadesouza for more conversations on discipline, clarity, and growth.