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Atiba’s Musings 🤓

The Hidden Costs of AI Employees

So, I built an AI employee to help promote my new book The Delegation Trap, and it’s about to generate 5,000 leads. Sounds amazing, right? But here’s what no one really talks about: the real costs behind the scenes of using AI.

It all started with a simple idea sparked by a conversation with a fellow author. I created an AI system to collect contact info from over 4,500 chambers of commerce across the U.S., using tools like Firecrawl, Apify, OpenAI, and Airtable. The process was automated and efficient, pulling emails, websites, phone numbers, and social links into a lead database. So far, it's working great and leads are coming in.

But here’s the catch: it’s not cheap. One part of the workflow costs about 76 cents per site, which adds up to around $3,400 just to build the list. That doesn’t include tool subscriptions or the next AI agent to run follow-up campaigns. Yes, AI can save time and scale your work, but it’s not free. We need to start factoring these hidden costs into how we plan, budget, and grow.

🎥 Watch it now and subscribe to my YouTube channel.

Our Services 🎯

What if your content didn’t just get views—but actually brought in clients who are ready to work with you?

📈 With the right strategy, you can turn your knowledge into powerful video content that builds trust, authority, and consistent business growth.

🎥 Using a proven framework, video creation becomes simple, purposeful, and profitable. From done-for-you production to expanding your reach across platforms, the entire process is handled so you can focus on what you do best.

If you’re tired of creating content that doesn’t convert, it’s time for a smarter approach.

👉️ Reach out here and tell us where you want to grow. We'll help you build the path to get there.

What We’re Building with AI 🤖

📽️ Under the Hood of Chatbots

Chatbots are everywhere right now—but most of them just spit out preloaded answers. I wanted to show you what we’ve been working on behind the scenes: an AI chatbot that actually learns and grows with you. We built a system that doesn’t just store static info—it connects to your YouTube, Google Drive, and soon even your social posts, updating itself daily with new content. So when someone asks your bot a question, it can pull insights from across your real-world content—like video transcripts, blogs, and docs—and deliver a smart, personalized answer.

No more outdated responses or constant manual updates. This is a self-updating RAG system (retrieval augmented generation), and we’re building it to work not just for us—but for every client we serve. It's already in motion for our community launch, and honestly… this is just one small piece of a much bigger (and cooler) AI puzzle we’re putting together.

▶️ Want to see it in action? Watch the full behind-the-scenes video above and get a closer look at how we’re building next-gen chatbots that actually get smarter every day.

👉️ Got questions or want your own? Just hit reply or drop me a line—I’d love to share more.

Community 👥

Lead smarter. Grow better.
👉️ Subscribe now and become part of the Leadership Circle.

“If your doctor told you to avoid red meat, salt, or sunlight — you might want a second opinion.”

Reading Lies My Doctor Told Me by Dr. Ken Berry felt like sitting across from a doctor who finally spoke with both honesty and humility. The book challenged many of the health beliefs I’ve unknowingly carried for years — from the fear of saturated fat to the unquestioned loyalty to prescription meds. What struck me most was how Dr. Berry exposed not just misinformation, but the deep-rooted trust we place in the white coat — sometimes to our own detriment. His candid tone and personal journey from conventional doctor to myth-buster reminded me that being informed is a form of self-respect. I walked away not just with facts, but with a renewed commitment to question, to read labels, and most importantly — to listen to my body over outdated advice.

Tool Spotlight 🛠

ChatGPT

A foundational tool in our tech stack—for building agents, refining messaging, and powering smarter content decisions.

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👉 Don’t forget to follow me on social media (@atibadesouza) for more insights, behind-the-scenes, and real talk on leadership and growth.