This Could Completely Change How You Lead Your Team.

I've been thinking about something a lot lately, and honestly, it's one of those ideas that I can't seem to shake.

So let me throw a bold statement at you.

I think the Industrial Revolution broke the way we think about leadership.

I know... that's a big claim.

But the more I sit with it, the more convinced I become.

Think about the kind of leaders most of us grew up seeing.

They were the people at the top.

The boss.

The CEO.

The person with all the answers.

The one who couldn't be questioned.

Their job was to tell everyone else what to do, and everyone else's job was simply to execute.

Somewhere along the way, we started believing that leadership meant having all the answers and making sure everyone did things your way.

I don't actually think that's leadership.

I think that's control.

I remember seeing this play out years ago when my wife and I owned a bakery.

We had just hired a few new employees, and my wife showed them exactly how she wanted cupcakes decorated. She stepped away for a couple of hours, and when she came back...

There were hundreds of cupcakes lined up on the tables.

They were baked perfectly.

The frosting was right.

The decorations were right.

Customers would've been thrilled to buy them.

There was only one problem.

The frosting wasn't piped exactly the way she demonstrated.

So...

Hundreds of cupcakes went straight into the trash.

"Start over," she said.

"Do it my way."

Looking back, that moment had almost nothing to do with cupcakes.

It reflected the leadership model so many of us inherited.

If it isn't done exactly my way...

...it's wrong.

Sound familiar?

Maybe you've had a boss like that.

Maybe, if we're being honest, we've all been that leader at some point.

But here's what I think is changing.

The internet changed the way we communicate.

Social media changed the way we connect.

And now AI is changing the way we work.

Each shift has made information easier to access.

Tasks faster to complete.

Answers easier to find.

Yet something else has happened at the same time.

People have never felt more disconnected.

Studies continue to show that loneliness is growing.

Your customers feel it.

Your employees feel it.

Maybe you do too.

Which raises a really important question:

If technology keeps making everything faster... what becomes more valuable?

I don't think it's expertise anymore.

AI can generate ideas.

It can write.

It can analyze.

It can answer questions.

But it can't replace genuine human connection.

It can't replace trust.

It can't replace someone who makes another person feel seen.

And I think that's exactly where leadership is heading.

For years, we've been swinging back and forth like a pendulum.

One generation experienced controlling leaders...

...so the next generation swung all the way to the opposite extreme.

"I'll never lead like my old boss."

But often, we simply created a different version of the same problem.

We kept swinging.

Control...

Freedom...

Micromanagement...

No management...

We're still on the same pendulum.

AI is forcing us to step off of it completely.

Not to swing harder.

Not to find the perfect middle.

To leave it behind.

Because the rules have changed.

Ironically...

The "new" rules are actually very old.

Long before corporations existed...

Long before job titles...

Humans survived through tribes.

Communities.

Relationships.

Trust.

The best leaders weren't the loudest people in the room.

They were the ones others chose to follow.

Not because they had authority.

Because they had credibility.

Because people trusted them.

Because they cared.

I think that's exactly what's going to separate businesses over the next decade.

It won't be who adopts AI first.

It won't be who has the fanciest automation.

It won't even be who creates the most content.

It will be who creates the deepest relationships.

The leaders who win won't hide behind perfection.

They'll be willing to admit when they don't know.

They'll share the failures, not just the wins.

They'll stop trying to look like superheroes...

...and start acting like humans.

Ironically, I think that's exactly what people are craving right now.

Not another polished expert.

A real person.

Someone they can trust.

Someone who makes them feel like they belong.

Because community isn't built through algorithms.

It's built through vulnerability.

So here's the question I've been asking myself...

As AI becomes smarter... are we becoming more human?

Or are we still trying to lead the way we were taught decades ago?

If you'd like to hear the full conversation behind this idea, watch the full video. 👇

We've already started building something special for physicians 👨‍⚕️

Over the last few months, we've built a community where doctors exchange ideas, questions, experiences, and lessons around AI and marketing.

Not surface-level conversations.

Real ones.

The kind where people ask:

• "How are you actually using AI in your practice?"

• "What's working right now?"

• "What are other physicians experimenting with?"

• "How do I avoid wasting time on the wrong things?"

And honestly...

that's become the most valuable part.

Doctors learning from doctors.

Sharing what's working.

Sharing mistakes.

Helping each other navigate a rapidly changing world.

It's called AiM (AI & Marketing) Rounds.

If you'd like to join the conversation—

Just reply "JOIN AIM" and I'll send you the WhatsApp link. 😉

A few things I thought you'd enjoy this week 👀

Just sharing a few things I've been exploring lately:

• 🤝 Let’s connect: I share more thoughts like this on LinkedIn

• 📘 Book I keep thinking about: The Delegation Trap

• 🤖 What we’re building with AI: A look at what we’re working on with AI

• 📖 Currently reading: The book on my nightstand right now

• 🛠 Tool I’ve been using: Our go-to tool for faster video and podcast editing.

Before you go, I'm curious...

🤔 Do you think people are looking for better leaders... or simply more human ones?

I'd genuinely love to hear your thoughts.

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