Atiba’s Musings | The AiM Rounds | Bonus Insight | The Delegation Trap | What We’re Building with AI | Book I’m Currently Reading | Tool Spotlight | Community

Atiba’s Musings 🤓

The Insurance Trap: How Doctors Can Escape

I need your help — and this isn’t about politics. The truth is, healthcare in America is broken. For years, the government and big business have taken healthcare out of doctors’ hands, leaving insurance companies as the only ones who really profit. Meanwhile, doctors, the people actually caring for us, are getting crushed.

I’ve seen it firsthand: reimbursement rates going down while costs keep rising. Many doctors are struggling, burned out, and trapped in a system that no longer works. But here’s the thing, it doesn’t have to stay this way.

We’ve built something that’s changing that: a medical marketing platform that acts as a chief marketing officer for doctors. It helps them step away from the insurance model and move into cash-based care, where they can finally serve patients better, run healthier practices, and even give back to those in need without being strangled by red tape.

And this is where I need you. I’m looking to talk to more doctors, especially in regenerative medicine, longevity, chiropractic, surgery, podiatry, and general practice. If you know any, connect us. Introduce us. We’re building a movement to help doctors reclaim their profession and fix healthcare from the inside out.

Because let’s be real, Washington isn’t going to fix it. The insurance companies won’t fix it. We have to.

▶️ Watch the full video on my channel, subscribe so you don’t miss what’s next, and if you’re reading this by email, hit reply and tell me your thoughts, or introduce me to a doctor who needs to hear this.

👉 Together, we can start fixing healthcare. One conversation at a time!

The AiM Rounds 👩‍⚕️

Welcome to The AiM (AI & Marketing) Rounds — short, focused, after-hours sessions built for doctors who want to grow their practice outside of the insurance system.

🕗 Time: 8:00 p.m. EST / 5:00 p.m. PST (Mon–Fri)
🎯 Format: 30 minutes. Doctors only. Real talk, no fluff.

Here’s how it works:
You send in your AI or marketing question. I go live and answer it like we’re in clinical rounds — fast, focused, and actionable.

🎥 Sneak Peek from AiM Rounds:

Here’s a question one of you sent me: “How is AI in marketing different from marketing automation?”

💬 Want your question answered live?

👉 Once you’ve submitted, grab your spot:

💡 What you’ll get:

• Straight, actionable answers to your pre-submitted questions

• Strategies you can implement in your practice immediately

• Insights on marketing, content, automation, and AI for doctors

• Quick tips to save time and grow your practice efficiently

• Personal guidance from me

📰 Stay in the loop
For exclusive insights, announcements, and updates from AiM Rounds, visit and subscribe to my Substack here → https://substack.com/@atibadesouza

End your day smarter, and take back control of your practice. One AI tip at a time!

Bonus Insight 🎁

Ever feel like something’s holding you back, even when you’re doing everything right? That’s self-sabotage. And just like the healthcare system, it often starts with believing lies that no longer serve you.

The same is true for doctors who stay stuck under insurance control, they’re told there’s no other way. But there is.

👉 Read my full post on LinkedIn to uncover what’s really behind self-sabotage, and how breaking free starts with seeing the truth.

The Delegation Trap 📕

When doctors break away from insurance, delegation becomes survival. You can’t grow a cash-based practice alone — but you also can’t delegate chaos.

That’s why clarity comes first. The Delegation Trap teaches how to build systems and communication that free you to focus on care, not control.

Inside, you’ll learn:

• How to delegate marketing and admin without losing visibility

• The C.A.S.E. Method for clarity before handoff

• Why “letting go” works only when your team knows what winning looks like

👉 Learn how clarity in delegation helps doctors build freedom-based practices.

What We’re Building with AI 🤖

📽️ TrueMD Institute - Freedom 30™ Tracker

We turned a 120-day medical launch checklist into an AI-powered growth tracker — designed specifically for cash-based clinics.

Because AI shouldn’t replace your expertise — it should help you run leaner, smarter, and more profitable practices.

The Freedom 30™ system walks doctors through each milestone to transition from insurance dependency to self-sustaining growth — powered by clarity, not chaos.

👉 Watch the behind-the-scenes build to see how AI helps doctors take back control.

Relentless — From Good to Great to Unstoppable
By Tim S. Grover & Shari Wenk

Grover’s mindset applies directly to doctors breaking from insurance: when the system tells you “you can’t,” you prove it wrong.

My favorite line this week:

“You can’t be relentless if you’re still asking for permission.”

That’s exactly the mindset doctors need — not waiting for approval from insurance companies, but building a practice that runs on their terms.

👉 Read or listen to Relentless if you’re ready to stop asking for permission and start creating freedom.

Tool Spotlight 🛠

SurferSEO

For doctors building cash-based practices, visibility is everything. SurferSEO helps you optimize content so your practice is found by the right patients, making marketing smarter, faster, and more effective.

With SurferSEO, you can plan, analyze, and optimize every piece of online content — ensuring your message reaches people who need your care, without wasting time or money.

👉 Use SurferSEO to grow your practice and attract the patients who value real healthcare.

Community 👥

Are you enjoying this issue so far?

Every week, more doctors are joining our movement to reclaim medicine — one step at a time.

In this community, we don’t talk theory. We talk action: how to market smarter, grow ethically, and build practices free from insurance control.

👉 Join the movement. Connect. Share. Lead.

Share This Issue 📤

Know a doctor who feels stuck or burned out by the insurance grind?

Forward this issue to them. Because healthcare won’t fix itself — but we can fix it together.

👉 Follow me @atibadesouza for more insights on freedom, marketing, and rebuilding healthcare from the inside out.