Let me say this in the simplest way I can:

Most people are using AI… and still falling behind.

Not because they’re doing it wrong.

But because they’re only using a tiny fraction of what it actually is.

One thing I kept coming back to in the webclass is this:

Most of us are not really using AI yet.

We’re only asking it for things.

“Write this.”
“Summarize that.”
“Give me ideas.”
“Make this better.”

And that’s useful…

But it’s not the real shift.

The real shift happens when we stop seeing AI as a chatbot and start seeing it as part of the workforce.

That means AI is not just something you open when you need a quick answer.

It becomes something that helps you think, build, produce, and connect the work you’re already doing.

That’s a very different relationship.

Because now the question is no longer:

“What can AI write for me?”

The better question is:

“Where is my expertise trapped right now?”

For a lot of physicians, that expertise is trapped inside patient conversations.

You explain something clearly in a consult.

You help someone understand their options.

You calm their fear.

You help them see the next step.

Then that moment disappears.

It helped one person, which matters.

But it could have helped ten more.

A hundred more.

Maybe even the exact person who is still sitting at home confused, searching online, trying to decide who to trust.

That’s where AI becomes powerful.

Not because it replaces your expertise.

Because it helps multiply it.

It can take what already happened in your day—your thinking, your notes, your explanations, your clinical perspective—and help turn that into content, education, emails, posts, or tools that reach more people.

And that is the part I want more doctors to understand.

AI is not here to make you sound less human.

Used the right way, it can help more people experience the most human part of your work:

your judgment, your clarity, and your ability to guide someone through uncertainty.

That’s the opportunity.

Not “more content.”

Not “faster posts.”

Not “another tech tool.”

The opportunity is getting your expertise out of your head, out of the exam room, and into places where it can help people before they ever meet you.

That’s why the four categories matter:

AI as a thinking partner.
AI as a builder.
AI as a producer.
AI as a connector.

When those work together, AI stops being a little tool on the side.

It starts becoming a support system around your expertise.

And honestly, I think that’s where the next 18 months are going.

The doctors who learn to lead this well will have a very different advantage.

Not because they are “tech people.”

But because they understand the real work:

bringing their expertise into more places, with more clarity, and less friction.

That’s the shift.

And I think we’re still early.

If this made you think differently about AI…
or you know someone who’s still trying to figure this out…

feel free to forward this to them.

Sometimes the right idea just needs to reach the right person.

Quick one, if you’re a physician… 👨‍⚕️

I’ve been building something called AiM (AI & Marketing) Rounds. it’s a space for real conversations, not surface-level but honest discussions about growth, ai, and what’s actually happening inside practices.

If that feels relevant to you, just reply “JOIN AIM” and I’ll send you the WhatsApp community link right away.

Simple as that. 😉

Worth a quick look 👀

Just sharing a few things I’ve been thinking about / working on—might be useful for you:

• Let’s connect: My LinkedIn profile 🌐
• A book worth your time: The Delegation Trap 📚
• What we’re building: A look at what we’re working on with AI 🤖
• Currently reading: The book on my nightstand right now 📖
• Tool I’ve been using: helps you optimize content so the right people actually find it 🛠️

Before you go,

Was this email actually useful?

Just hit reply and be honest:

• ❤️ This was great, send more like this

• 👍 It was helpful, but I have questions

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I read every reply.

And I use it to decide what to share next, so it actually matters.

Appreciate you being here.
— Atiba