The AiM Rounds | Atiba’s Musings | The Delegation Trap | Bonus Insight | What We’re Building with AI | Book I’m Currently Reading | Tool Spotlight | Community

The AiM Rounds 👩‍⚕️

Introducing The AiM (AI & Marketing) Series for Medical Professionals — daily, fast, focused, 30-minute after-hours sessions just for doctors. No slides. No lectures. Just real, practical answers to your marketing and AI questions.

🕗 Time: 8:00 p.m. EST / 5:00 p.m. PST (Monday–Friday)
🎯 Format: 30 minutes. Doctors only. Straight talk, no fluff.

Here’s how it works:
You send your marketing or AI question ahead of time. I go live, queue them up, and answer as many as I can clearly and directly. Think of it like clinical rounds, but for your business.

💬 Want your question answered live?

👉 Once you’ve submitted, grab your spot:

📰 Stay in the loop
For exclusive insights, announcements, and updates from AiM Rounds, visit and subscribe to my Substack here → https://substack.com/@atibadesouza

Atiba’s Musings 🤓

The #1 Skill Every Leader Needs: Communication Lessons

It’s been 10 days since I moved halfway across the world, and honestly, it’s been a crash course in communication. Every single day, I’ve learned something new, not just about a new place or culture, but about how people really connect and understand each other.

Back home, we’re used to living in our own environment, our comfort zone, and we expect the people who enter our world, whether it’s our team, our spouse, or even our kids, to just “get” how we communicate. But when you suddenly find yourself in their world instead of yours… that’s when you realize how much you’ve been taking communication for granted.

Here’s what I mean, I was setting up internet service the other day, and the agent told me I could get a “no contract” plan. Perfect, I thought! Then I looked at the form, and right at the top it said “12-month contract.” So I asked him about it, and he said, “Yes, no contract!” We went in circles for a while until I finally read the fine print, turns out, “no contract” here means you pay for all 12 months upfront, no refunds.

That moment stopped me in my tracks. Same words, same language, but totally different meaning. It made me realize that most of the problems we face, whether in business, in our teams, or even at home, come down to simple miscommunication. We assume people understand us the same way we understand ourselves. But often, they don’t.

So now I’m challenging myself and I’m challenging you, too — to slow down and really listen. Don’t just hear the words people say; try to understand what they mean.

👉 I’d also love to hear from you, just reply to this email and tell me, what’s one communication challenge you’ve faced lately?

▶️ If this hit home for you, watch the full video, I go deeper into what this move has taught me about leadership and communication.

🔔 And if you found it helpful, subscribe to the channel for more honest lessons like this one.

The Delegation Trap 📕

When communication breaks down, delegation fails. Simple as that.

The Delegation Trap isn’t just about handing off tasks — it’s about creating clarity before you delegate. Without clear communication, delegation turns into confusion, and confusion turns into control.

Inside the book, you’ll learn:

• The C.A.S.E. Method for clear delegation that sticks

• How to communicate expectations so your team succeeds without micromanagement

• Why “done your way” isn’t always “done the right way”

• How clarity in communication frees your time and your team

👉 Learn how clear communication creates confident leadership.

Bonus Insight 🎁

Here’s a truth: miscommunication costs more than mistakes.

Most of us think breakdowns happen because of poor strategy — but often, it’s because expectations weren’t clearly said or understood.

On LinkedIn, I shared a short post about how one unclear instruction snowballed into days of confusion — and how one clear conversation fixed it all.

💬 What’s one area in your business where clearer communication could save time or stress?

👉 Read the full story and join the discussion on LinkedIn.

What We’re Building with AI 🤖

📽️ TrueMD Institute - Freedom 30™ Tracker

We transformed a 120-day medical launch checklist into an AI-powered communication system.

Because it’s not just about tracking tasks — it’s about communicating clearly with your team and technology.

AI doesn’t replace communication. It enhances it when you know what to say and how to say it. That’s why every step in the Freedom 30 Launch App is built for clarity — no guesswork, no confusion, just progress.

👉 Watch the behind-the-scenes video to see how clear communication powers this build.

Relentless — From Good to Great to Unstoppable
By Tim S. Grover & Shari Wenk

Grover’s words cut deep into how we communicate with ourselves — because internal clarity drives external strength.

My favorite line this week:

“Clarity comes when you stop lying to yourself about what you want.”

This book reminds me that effective communication doesn’t just happen with others — it starts with being honest within.

👉 If you want to communicate like a leader, start with self-honesty.

Tool Spotlight 🛠

Bright Local

When it comes to effective communication online, clarity builds credibility.

Bright Local helps you track how your business shows up in local search results — so you can make sure your message is clear, consistent, and trusted everywhere your audience finds you.

👉 Use Bright Local to ensure your communication and reputation align.

Community 👥

Are you enjoying this issue so far?

Every week, leaders come together here to practice one thing that transforms teams: clear communication.

We don’t just talk about growth — we talk about how to communicate vision, direction, and feedback in ways that build stronger teams and deeper trust.

👉 Join us, share your wins, and grow with people who value communication that connects.

Share This Issue 📤

Know someone who keeps “talking” but not really being understood? Forward this issue to them.

Because great leadership isn’t about talking more — it’s about communicating better.

👉 Follow me @atibadesouza for more lessons on leadership, clarity, and communication that drives real results.