Weekly Updates

1. YouTube channel: Atiba de Souza

   ➜ Launched “A Warrior’s Understanding” weekly e-news update (DUH you are reading it now). This is a crucial part of the YouTube strategy because you have to know WHERE you are driving people to from your videos. We always want to get "traffic”/eyeballs from being Rented to Owned. Rented traffic means you are relying on someone else’s network to communicate with your audience. Owned traffic (email, phone, mail) means you can communicate directly whenever you want. We will also have offers we drive people to, but a low barrier to entry way for them to join your list is paramount. I teach this constantly and STOPPED doing it on my last channel. So EVERYONE who joined in the last 2+ years I have 0 contact info for.

   ➜ Launched A Warrior’s Understanding e-news weekly update on LinkedIn. LinkedIn is very KIND…you can create a newsletter on their platform and they will notify everyone who follows you to read it…so sweet of them.

2. ContentCoach.social

   ➜ Landing page built for the ContentCoach.Social lead magnet

   ➜ Presentation built which I’ll be using to introduce the Story Strategy Framework on three stages in June.

3. Global Expansion

   ➜ My team at Hop Skip Media has developed a plan for the roll out of my DIY products in India. They are ready to launch July 1….BUT I am not…lol. Launching ContentCoach.social has taken all of my attention and focus and this project will get pushed to August.

4. Personal Front

   ➜ I joined the FlightClub Mastermind. This is a room of truly HIGH-Level entrepreneurial marketers (literally some of my heroes and sheroes) who are all incredible gracious, generous, and open.

"A 2X goal would involve doing the same things you're doing now, only more of them. But a 10X goal jumps you out of that, beyond that. 10X requires operating in an entirely different way that bypasses the stresses and complications of a 2X goal" 
- Dan Sullivan

We read through chapter 2 of the book and really looked at how I've built the company, focusing on finding quality "who" people around me and not on "what" or taking on more work personally. I wanted them to see their value and, more importantly, the value of their team to help them focus on their 20% genius

New Orleans | Boca Raton | Miami

I host dinners with my friends in every city I visit—a night of good food and networking with great people, aimed at making connections and meeting individuals who might have solutions to your most challenging problems.

Introducing Rob Lee, the guy who defies seasons with his unwavering commitment to wearing shorts, prompting me to consider registering "TheGuyInShorts.com" in his honor. Rob's penchant for shorts isn't just about defying the chill; it's a symbol of his unapologetic authenticity. Whether it's braving the winter winds or meeting high-ranking politicians, Rob remains true to himself.

Rob leads The Lexis Agency, a marketing firm specializing in political campaigns, where he brings his authentic self, regardless of his personal views. In the marketing industry, where everything is often marked by similarity, Rob's ability to stay true to what he believes while delivering exceptional results is remarkable.

We’ve all dealt with adversity, and Rob is no stranger to it either AND in the midst of adversity, we see Rob and his wife’s true character. Rob hit rock bottom in a way that would have shattered most people for life, and with his wife firmly by his side, he picked himself up and rebuilt even stronger. Some people accomplish feats like this because they have great networks or financial backing, Rob accomplished it because his genuine spirit endears people to him and attracts valuable clients.