Atiba’s Musings | The AiM Rounds | Bonus Insight | The Delegation Trap | What We’re Building with AI | Book I’m Currently Reading | Tool Spotlight | Community

Atiba’s Musings 🤓

Stop Setting Resolutions: How One Theme Can Transform Your Year

I’ve never been big on New Year’s resolutions.

If you do them and they work for you, that’s great. For me, I’ve always leaned more toward choosing a focus—a theme for the year. Something that answers the question:
What do I need to concentrate on to actually get to the next level?

This year’s theme came from an uncomfortable realization.

Back when I was a sprinter, our coaches drilled one thing into us: run through the finish line. You don’t slow down at the line, you sprint past it. Somewhere along the way, I lost that mindset.

I get a lot done. I plan. I execute. I check things off. But I noticed something in my daily lists: I was consistently leaving about 20% unfinished. Not because I couldn’t do it—but because, subconsciously, I decided I deserved to stop.

“I did enough today.”
“I’ll push that to tomorrow.”

That wasn’t a capacity issue. That was ego.

When I really sat with it, I realized that 20% a day adds up fast. Over a week, that’s essentially an entire extra day of productivity I was giving away—by choice. Over a year? That’s more than a month of lost progress.

That hit me hard.

So my theme this year is simple:

Finish.

Finish the things I start. Finish the day strong. Run through the line instead of slowing down just because I feel entitled to rest early.

Last year, my theme was 10x. We committed to it, questioned it, even laughed about how unrealistic it sounded. And by the end of the year, we realized we didn’t just hit it—we blew past it. That’s the power of having a clear focus.

So I’ll ask you the same thing I asked myself:

If you had a theme this year, one thing to focus on that could completely change where you are a year from now—what would it be?

If this resonated, I break it down even deeper in the full video.
👉 Watch the full video on my channel and make sure you subscribe so you don’t miss the next one.

And I’d genuinely love to hear from you—reply to this email and tell me what your theme would be, or what stood out to you most.

Let’s run through the line this year.

The AiM Rounds 👩‍⚕️

The AiM (AI & Marketing) Rounds are built for doctors who are done waiting for clarity, and ready to create it.

This isn’t about hype or chasing the next shiny AI tool.
It’s about helping you make better decisions with marketing and AI, using what you already have.

Think of this like after-hours rounds for your practice but asynchronous, practical, and easy to access.

How it works:

• You join a doctors-only WhatsApp group

• You ask real questions about AI, marketing, content, automation, or growth

• I respond with clear, practical answers (voice notes or text)

• The best questions get deeper breakdowns and future spotlights

📌 No slides. No long presentations.
📌 Just clarity, context, and next steps.

Ask questions that:

• Connect AI to what you’re already doing in your practice

• Clarify what AI can and cannot help with

• Focus on decisions, not theory

Example:
“I’m already using automated emails, where would AI actually improve results?”

What you’ll get:

• Direct answers to real AI & marketing questions

• Daily light-touch engagement (trends and insights)

• AI tool spotlights relevant to medical practices

• More helpful answers when you engage daily

• Personal guidance from me, without needing to be on a call

How to Join:

👉 To be part of this exclusive doctors-only WhatsApp community, simply reply to this email and type: “JOIN AiM”

That’s it. 😊 I’ll reply with the link for you to join the group.

🎥 Sneak Peek from AiM Rounds:

Here’s a question one of you sent me: “How is AI in marketing different from marketing automation?”

📰 Want deeper insights and recaps?
For exclusive takeaways, summaries, and announcements, visit and subscribe to my Substack.

End your day smarter, and take back control of your practice. One AI tip at a time!

Bonus Insight 🎁

Sometimes growth doesn’t come from advice—it comes from presence.

Kat taught me that. No lecture. No strategy. Just steady, grounded presence. And in a moment, I realized: some people don’t teach by talking—they teach by finishing what they start and embodying it.

They model calm when things are chaotic. Integrity when shortcuts tempt you. Alignment when the world rewards chaos.

And without trying, they pull you closer to the version of yourself you want to be.

Tease: Small moments can spark big shifts.
Ask yourself: Who around you quietly pushes you to finish, to grow?

The Delegation Trap 📕

Delegation fails without discipline and follow-through.

Leaders hesitate. Wait for clarity. Wait for safety. But disciplined leaders finish what they start, even without full certainty.

Inside, you’ll learn:

• Why waiting to delegate keeps you stuck

• How disciplined systems create ownership

• How acting consistently moves progress forward

Delegation isn’t giving things away. It’s finishing the important work by leveraging others without delay.

👉 Build systems that keep momentum and ensure nothing important is left unfinished.

What We’re Building with AI 🤖

📽️ TrueMD Institute - Freedom 30™ Tracker

We turned a massive 120-day checklist into an interactive app. Why? Because people don’t finish static spreadsheets—they forget them.

The Freedom 30 Launch App tracks progress, breaks goals into weekly tasks, and motivates consistent action.

AI tools amplify your clarity, not replace it. When you feed them organized focus, they help you finish more.

This isn’t about technology, it’s about finishing what you start every day.

👉 Watch the full video, subscribe, and reply. Tell me how you’d use something like this.

Secrets of the Millionaire Mind
By T. Harv Eker

One line that really stood out this week:
“Success isn’t about what you start—it’s about what you finish.”

This book isn’t just about money—it’s about discipline, focus, and following through on the actions that truly matter.

It reminded me that no strategy, idea, or plan matters until you commit to finishing it consistently.

👉 Listen if you’re ready to stop procrastinating and start completing the things that drive real growth.

Tool Spotlight 🛠

Digital Marketer

Most people don’t struggle with ideas—they struggle with finishing them.

Digital Marketer helps you plan, schedule, and automate marketing campaigns, track progress, and ensure your ideas are executed consistently from start to finish—so nothing gets left unfinished.

👉 Use Digital Marketer to build focus, discipline, and consistency into your content and marketing.

Community 👥

Are you enjoying this issue so far?

This community isn’t about having it all figured out. It’s about finishing what you start without fear or hesitation.

A place to:

• Take the next step without pressure

• Ask real questions

• Build discipline together—one decision at a time

You don’t need perfection. You just need willingness.

👉 Join a space where progress feels safe, and focus is everything.

Share This Issue 📤

Know a doctor or colleague who struggles to finish what they start?
Share this issue with them.

Sometimes progress doesn’t come from doing more, it comes from deciding to follow through on what truly matters.

One honest decision to finish a task, a project, or a goal can spark momentum that changes everything.

👉 Follow me @atibadesouza for more insights on discipline, focus, and completing what drives real growth.